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FOUR ACTIONABLE TAKEAWAYS

When giving price: explain how it works first, then give price and stop talking.

When the customer asks for a discount, act surprised and push away to encourage them to come back to the table.

Lock in access to power before negotiating. Confirm the person you’re speaking to can get the deal done on time and approved.

Don’t make unilateral concessions. Try to leverage options or create a cost to negotiation with “give for get”.

THE LATEST FROM 30MPC

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THINGS YOU CAN STEAL

Prospecting: Email Templates

UserGems: Job Change Sequence

Gong: Hyper-Persuasive Email Templates

Lavender: Sales Email Frameworks

Prospecting: Guides

Woodpecker: Email Substance & Deliverability Guide

Orum: 5 Cold Call Objection Talk Tracks

Owler: 4 Multi-Channel Prospecting Touchpoints

Discovery
Wingman: In-App Objection Handling Battlecards

Sales Process

Outreach: Templates to Create Pipeline and Close Deals

ZoomInfo: 5 Plays, 30MPC Style

Accord: Mutual Action Plan Template

Dooly: Pre-Meeting Prep Template

Prolifiq: Multithreading Playbook

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