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Buying is an emotional thing. When we switch our perspective from trying to sell to understanding why people buy, we can tap into the eight primary motivations we have as humans. When we show how our product or service helps satisfy one or more of those motivations, we create desire and demand for our product and don't need strong-arm tactics or hard selling to grow sales. People hate to be sold but they love to buy. When we help them feel one or more of the eight motivations, we will get more buyers without needing more advertising or promotion.

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