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Summary
In this conversation, Brett Ingram discusses the smartest way to start a digital business. He explains the advantages of a digital business, such as lower upfront costs and overhead, and the challenges that come with running one. The key to success in a digital business is making enough sales, which requires driving enough traffic and leads. Brett shares his method of starting a digital business by building a following in your niche before creating a product or service. This allows you to validate the demand and gather feedback before launching. By following this approach, you can minimize risks and increase your chances of success.
Takeaways
Digital businesses offer advantages such as lower upfront costs and overhead compared to traditional businesses.
The key to success in a digital business is making enough sales, which requires driving enough traffic and leads.
The smartest way to start a digital business is by building a following in your niche before creating a product or service.
By pre-selling your product or service and gathering feedback from your audience, you can validate the demand and improve your offering.
Chapters
00:00 Introduction to Digital Business
01:04 Advantages of a Digital Business
02:31 Challenges of Running a Digital Business
03:56 The Importance of Sales in a Digital Business
06:16 The Smartest Way to Start a Digital Business
09:38 Building a Following in Your Niche
16:18 Pre-Selling Your Product or Service
20:35 Creating and Launching Your Product
22:00 Minimizing Risks and Maximizing Success
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