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Summary
In this conversation, Brett Ingram discusses how to triple online sales using sales funnels. He highlights the negative aspects of online sales, such as the lack of real-time connection with prospects and limited ability to answer questions. On the positive side, online sales are open 24/7 and can reach customers worldwide. Sales funnels are a unique and effective tool for online sales, allowing for multiple offers and increasing sales and profits. Brett explains the concept of a sales funnel, compares it to traditional sales methods, and emphasizes the benefits of using sales funnels. He provides steps to set up a sales funnel and optimize its value.
Takeaways
Online sales have drawbacks, such as the lack of real-time connection with prospects and limited ability to answer questions, but they also offer advantages like being open 24/7 and reaching customers worldwide.
Sales funnels are a unique and effective tool for online sales, allowing for multiple offers and increasing sales and profits.
A sales funnel is a process that starts with a low-cost, low-commitment offer and progressively offers higher-priced and more valuable products or services.
Sales funnels can be more effective than traditional sales methods, as they allow for immediate upsells and increase the chances of making additional sales.
To set up a sales funnel, break the offer into logical stages, ensure the front-end product is viable by itself, create upsells that are logical extensions of the main offer, bridge buyers between offers, and test and optimize the funnel for maximum value.
Chapters
00:00 Introduction
00:50 Negative Aspects of Online Sales
02:24 Positive Aspects of Online Sales
03:57 The Power of Sales Funnels
04:26 What is a Sales Funnel?
05:23 Comparison to Traditional Sales
06:51 Benefits of Sales Funnels
09:17 Unlocking Expensive Promotion Methods
10:46 Sales Funnels in the Digital Marketing World
11:44 Best Time to Make Additional Sales
12:13 Case Study: Sales Funnel Success
13:09 Conversion Rates in Sales Funnels
14:34 Setting Up a Sales Funnel
15:32 Breaking the Offer into Logical Stages
18:50 Front-End Product Viability
21:12 Logical Extensions in Upsells
22:08 Bridging Buyers Between Offers
23:57 Testing and Optimizing the Funnel
25:23 Benefits of Sales Funnels
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