“I feel like one of the big [missing pieces] is [tackling] frequency. That is something we’re working on trying to control more with our partners. So a definite need is refined frequency tools, and maybe understanding how much market share we are taking from our competitors”
This week on The Podcast Advertising Playbook, our host, Heather Osgood, sat down with the Associate Director of Digital Media at Veritone One, Maggie Beyer, to discuss the state of the podcast market. In this episode, the two breakdown:
Interesting happenings taking place at Veritone One with customers and focus areas to meet industry needs
Unpacking the industry-wide conversation on frequency and frequency capping
The role audio plays in a successful, full-funnel media mix,
And more!
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