In this special episode swap, Heather Osgood joins Sam Brake Guia on the Mics to Millions podcast for an insightful conversation about what it really takes to monetize a podcast through advertising.
As the founder of True Native Media, Heather brings a wealth of experience to the discussion, breaking down the evolving landscape of podcast monetization—from programmatic ads to host-read endorsements and everything in between.
Key topics covered in this episode:
The pros and cons of programmatic vs. host-read ads
Why mid-sized health podcasts are becoming increasingly attractive to advertisers
How to build long-term, authentic sponsor relationships
Choosing between baked-in and dynamic ad formats
What advertisers are truly looking for when they invest in podcasts
Smart monetization strategies for shows with fewer than 5,000 downloads per episode
Whether you're a seasoned podcaster or just starting to explore ad revenue opportunities, this episode offers clear, practical advice to help you build a sustainable and values-aligned monetization strategy.
