A 6 minute nugget explores the tension between physician influence and authority online. With the rise of social media there are new places to share information and exert influence. In fact, we are beginning to see the emergence of the digital thought leader. But how is Influence different from authority? As more physicians create their own audiences, understanding authority will require special attention both from those who create media to those who consume it.
Show Notes
Physician Influence and Authority Online: https://33charts.com/physician-authority-influence/
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