As healthcare marketing strategies evolve to address consumerism, new strategies should be considered to emphasize personalized experiences. In this episode, hosts Chris Boyer and Reed Smith discuss key elements and advantages of conversational marketing, including highlighting examples applicable to healthcare. They are joined by Brian Gresh, president of Loyal Health, who shares his experience using chatbots with health systems to build personalized experiences.
Mentions from the Show:
What is Conversational Marketing?
The Beginner's Guide to Conversational Marketing
10 of the Most Innovative Chatbots on the Web
Brian Gresh on LinkedIn
Brian Gresh on Twitter
LoyalHealth.com
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
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