In this episode, hosts Reed Smith and Chris Boyer compare market and marketing research, and discuss the various methods - both quantitative and qualitative - that organizations can use to help inform critical strategies in a health system. Steve Koch from Cast and Hue joins to breakdown the differences and strengths of using focus groups and/or 1:1 interviews.
Mentions from the Show:
Market Research: An Important Investment For Long-Term Viability
Cast & Hue
Focus Groups Vs. Interviews: Which Approach Provides Richer Insights?
Steve Koch on LinkedIn
Reed Smith on LinkedIn
Chris Boyer on LinkedIn
Chris Boyer website
Learn more about your ad choices. Visit megaphone.fm/adchoices
