In this episode, Fredrik explores the vital difference between optimising for specific outcomes versus building a portfolio of options. Drawing from his military background and business experience, Fredrik explains that while society often rewards the ‘certainty’ of a five-year plan, life is inherently volatile. He argues that true financial and personal freedom comes from optionality.
KEY TAKEAWAYS
Planning for a single, fixed outcome is fragile; when market conditions, health, or regulations change, those without options panic.
You don't truly own an asset unless you have the choice to either keep it forever or sell it tomorrow. If you can't do both, the asset owns you.
Many companies are not sellable because they are too dependent on the founder. If the business stops the moment you walk away, it is worth nothing.
Diversifying your professional life, such as combining a military career with studies, consulting, and board roles, creates parallel paths that provide constant ‘deal flow’ and security.
Different ideas move at different paces; having a mix of 90-day goals and 20-year plans allows you to benefit from volatility rather than being crushed by it.
BEST MOMENTS
"Most people optimise for outcome. That’s why they panic when conditions change. I don’t; I optimise for options."
"Optionality is a calm power."
"I build things so I can keep them forever or sell them tomorrow. If you can't do both, you don't own an asset; the asset owns you."
"The same day as you walk away, the company is worth nothing. The evening when you turn off the lights, the business stops."
"Outcomes are ego-driven. Options are strategy-driven. And in volatile systems, the one with the most options wins."
Books by Fredrik Sandvall
Curious about the book mentioned? Business Owner?
Book link global https://amzn.to/49GJyPv
The Abyss of Finance: Trust, Leverage and the Cycles of Collapse
For investors and leaders who want to understand why financial systems break before they do.
https://amzn.to/3YsRKfI
About the Podcast
Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom.
Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective.
Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent.
Community & Contact
Podcast community: https://bit.ly/4jxF94k
Fredrik Sandvall
LinkedIn: https://www.linkedin.com/in/sandvall/
Facebook: https://www.facebook.com/FredrikinLondon/
