In this episode, Jeannette talks about creating a truly customer-centric model for your business. Something that is essential if you want to become the go-to supplier or service provider, grow fast and be able to sustain that growth.
Jeannette shares a model that she has used repeatedly, with great success, over the past 27 years while running businesses across several different sectors. A model that she is still using for the three businesses she currently owns and runs. One that can easily be adapted to enable businesses to better understand their customers and work to meet their needs. Turning them into loyal repeat customers.
KEY TAKEAWAYS
A lot of businesses fail to fully understand their customers.
Create products and services that are targeted at the right customer segments at the right time.
Differentiate between your different types of customers.
Check in with your customers and review your data regularly. Their needs evolve, so you need to keep up with them.
Understand the composition of your customer pyramid. Jeannette explains how to do this, in the podcast.
Intentionally move your customers up the pyramid to turn them into high-value repeat buyers.
Knowing your customers well plays a big role in your generating higher profit margins.
Any business of any size can apply this customer-centric model.
BEST MOMENTS
‘Get closer to your customers, understand them, and drive more value for them. ´
‘Spending time with customers on the ground is absolutely invaluable.’
‘Create specific marketing strategies for each customer segment.’
This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you’d like to join Jeannette’s FREE Business Impact Seminar just DM Jeannette at info@jeannettelinfootassociates.com or sign up via Jeannette’s linktree https://linktr.ee/JLinfoot
VALUABLE RESOURCES
Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970
ABOUT THE HOST
Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.
Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.
CONTACT THE HOST
Jeannette’s linktree
https://www.jeannettelinfootassociates.com/
YOUTUBE
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Email - info@jeannettelinfootassociates.com
Podcast Description
Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.
Travel, Bold, Brilliant, business, growth, scale, marketing, investment, investing, entrepreneurship, coach, consultant, mindset, six figures, seven figures, travel, industry, ROI, B2B, inspirational: https://linktr.ee/JLinfoot