In this episode, Jeannette talks about the power of social media and explains how to use it in a way that grows your brand. Up until a few years ago, Jeannette was very quiet on social media. Now, it is the main way her mentoring clients find her.
She quickly walks you through what Facebook, Instagram, and LinkedIn have to offer. Explaining what type of people use each platform and how they use them. As well as providing you with lots of effective content ideas for each of them.
KEY TAKEAWAYS
A lot of people are wary of or cynical about social media. Even Jeannette was until she started using it to grow her business.
Facebook still has a lot of reach.
Instagram is huge. There are 995 photos uploaded every second.
60% of Instagrammers go there to buy.
LinkedIn has 722 million members.
You need an engaged audience, so use the platform where the type of people you want to reach hang out.
Analyse your posts to see which ones do better than others.
Engage with the comments, to boost your rating and learn from your customers.
Come from the point of giving. Provide free advice and help.
Don´t worry about finding inspiration for content. Just produce things that will genuinely help your audience.
You can run polls, ask questions, comment on current news and more, so will never run out of content ideas.
BEST MOMENTS
‘Sixty-one per cent of brands are planning to increase their advertising budget for Instagram. ´
‘Home on the platform where you feel your tribe is hanging out.’
‘Analyse the engagement that you have.’
This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you’d like to join Jeannette’s FREE Business Impact Seminar just DM Jeannette at info@jeannettelinfootassociates.com or sign up via Jeannette’s linktree https://linktr.ee/JLinfoot
VALUABLE RESOURCES
Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970
ABOUT THE HOST
Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.
Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.
CONTACT THE HOST
Jeannette’s linktree - https://linktr.ee/JLinfoot
https://www.jeannettelinfootassociates.com/
YOUTUBE - https://www.youtube.com/channel/UCtsU57ZGoPhm55_X0qF16_Q
LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot
Facebook - https://uk.linkedin.com/in/jeannettelinfoot
Instagram - https://www.instagram.com/jeannette.linfoot/
Email - info@jeannettelinfootassociates.com
Podcast Description
Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.
Travel, Bold, Brilliant, business, growth, scale, marketing, investment, investing, entrepreneurship, coach, consultant, mindset, six figures, seven figures, travel, industry, ROI, B2B, inspirational: https://linktr.ee/JLinfoot
