Relationships are at the heart of everything in business and its critical to build both new relationships and nurture and maintain the ones you already have.People seldom step back and look at relationships within the context of what they want to achieve.
In this episode, Jeannette shares a simple but highly effective tool to maximise the relationships you have so that you can focus and nurture the important relationships that will make a difference to your business, career and life in general.
KEY TAKEAWAYS
When we think about relationships we often don’t categorise them into the level of influence someone has and the level of interest or direct involvement they have. However by doing this and drawing up a 4 box matrix either in our mind or physically on paper it can really change the game.
People with a high level of influence who are very involved and interested in your business must be your priority – these sit in the top right hand quadrant of your sphere of influence
Relationships with those who are not that interested in what you are doing and those that have no influence on what you want to achieve sit in the bottom left quadrant of your sphere of influence – you should not be focusing on these as they are casual observers.
Those in your sphere who have no direct interest but are highly influential could be advocates for you and your business. Engage and nurture these individuals because they can be fantastic supporters even though they are not directly involved in what you are doing.
The group who are highly involved and interested but do not have high levels of influence are your team, they are the ‘doers’ – it’s important to engage with these people, explain your vision so they are committed to the journey with you and what you’re trying to achieve and explain what’s in it for them
You need to nurture these different relationships depending on which group they sit within and focus your effort in the right areas to ensure you leverage your sphere of influence to the maximum.
You can use the matrix to review your relationships and see those that you should be prioritise and nurture, and those which you should pay much less attention to.
It’s rare that we think about our network and relationships in this way but it’s such a simple but effective tool to use.
BEST MOMENTS
‘It’s simple and effective as a tool to look at the relationships you have’
‘It will help you to focus your time on the relationships with influence and interest’
‘Have a sphere of influence plan’
VALUABLE RESOURCES
Brave, Bold, Brilliant podcast series
ABOUT THE HOST
Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality and property sectors. Having bought, ran and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.
Jeannette is a down to earth leader, a passionate champion for diversity & inclusion and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.
CONTACT METHOD
https://www.jeannettelinfootassociates.com/
Travel, Bold, Brilliant, business, growth, scale, marketing, investment, investing, entrepreneurship, coach, consultant, mindset, six figures, seven figures, travel, industry, ROI, B2B, inspirational: https://linktr.ee/JLinfoot
