In this episode Neil tackles the thorny issue of pricing. The issue of how you set your price is often tied into how you actually feel about your product and can be the biggest clue to your client about the level of quality they can expect. Neil details the possible results of high, medium and low pricing.
KEY TAKEAWAYS
Your price you charge will tie very closely to your sense of self worth. If you feel that your product or service is high quality you will charge a high price accordingly.
If you believe you are average you will be uncomfortable charging a high rate so will set your price medium range.
If you feel you are low quality you will struggle to charge anything above low wage levels. It is very common to undervalue our skills because we find it easy but ease does not mean easy. You will attract custom that does not value the service you are offering and thus will be a poor student.
BEST MOMENTS
‘Person one believes they are worth top dollar. Person two believes they are okayish, average and then there’s the person who believes they are not that great. Three different belief systems that will give you very different results.’
‘That higher pricing gives them automatically a higher perceived value in the eyes of the customer. It also gives them more status.’
‘If they an get you to argue about your rates they’ll get you to argue about everything else.’
VALUABLE RESOURCES
The Tutor Podcast
www.Neilcowmeadow.com
ABOUT THE HOST
Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!
CONTACT METHOD
info@neilcowmeadow.com
