In this episode Neil leads you through how to identify the right price to charge for your tutoring sessions and what factors to consider and ignore when reaching your decision. Pricing matters, but maybe not in the way you think.
KEY TAKEAWAYS
It is not greedy to charge as much as people are willing to pay for what you do, its just sensible.
People don’t pay just for your actions but for your knowledge and experience.
If you reduce your price too much, people will assume you are of low quality and avoid you.
Discounts often result in difficulty when the rate reverts to normal. It may result in constant price renegotiation.
BEST MOMENTS
‘If you’re charging £20 an hour and people would gladly pay £30 for what you do, doesn’t it make sense to give them the opportunity to give you that higher rate?’
‘A big part of your fee will be due to trust. Trust that the customer has in you.’
‘If your customer demographic is affluent, you should charge what they expect.’
‘Having delivered all my technical stuff they still want to come and spend time with me.’
VALUABLE RESOURCES
The Tutor Podcast
www.Neilcowmeadow.com
ABOUT THE HOST
Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!
CONTACT METHOD
info@neilcowmeadow.com
