What do you say when someone asks “What do you do?”. It is time to have your Elevator Pitch ready. Employ an interesting, detailed, and productive reply that truly shows what you do for your clients and what, potentially, you could also do for them. Neil explains how and why.
KEY TAKEAWAYS
Plan and rehearse your speech so you can use it off the cuff in conversation when your occupation is enquired after. It is much more than just ‘I’m an accountant”, and should be an approximately 30 second advertisement of you, your business, and the skills that you offer.
A perfected Elevator Pitch will give you confidence in social and business situations as you can be assured of a positive response. There will be no further questions as you will have been comprehensive in your response and you could possibly have gained a potential client.
Develop, enhance and evolve your Elevator Pitch. If part or all of it falls flat, don’t be afraid to rewrite or tweak it until it is perfect.
BEST MOMENTS
‘I think Elevator Pitch is a pretty good name. An elevator is a lift in the states and a pitch is a sales presentation that attempts to interest someone.’
‘It should be crafted, tested and revised. It’s an iterative process.’
‘Well. Officially I’m a guitar teacher but what I really do is hang out with my friends and play guitar all day, infecting them with my love affair for the guitar and helping them to learn quickly and make music of their own, using a unique back engineered teaching system to bypass boring old fashioned music teaching and do what really works right from the get-go. But best of all, I make it fun and part of that is I’ll only ever work with people I like.’
VALUABLE RESOURCES
The Tutor Podcast
www.Neilcowmeadow.com
ABOUT THE HOST
Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!
CONTACT METHOD
info@neilcowmeadow.com
