In this episode, Christina talks and reflects about being called an influencer within the marketing world.
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KEY TAKEAWAYS
Christina being called as an influencer has been a little bit of an in joke in the home!
In all seriousness though, Christina wants to be a thought leader and the ‘go to’ person for her market when it comes to her products and delivering her service.
Christina will never call herself an influencer in the same way she won’t call herself an expert. It’s a tag for other people to call and assign to her.
People have come to Christina before making purchasing decisions which is one of the markers of an influencer.
Christina is very knowledgeable and this is a key indicator of an influencer, she also has a relationship with her quality audience. But she is not too sure that she is in a position to influence others, she says it’s about other people’s perception of her.
BEST MOMENTS
01:30 - “It kinda creeps up on you”
02:28 – “It has been very targeted at my market and at my clients”
05:19 – “I speak with confidence and I don’t hold back. I’m pretty honest about what I think, feel, know and don’t know. Maybe that creates a perception I am operating at a certain level”.
VALUABLE RESOURCES
Christina Talks Podcast
ABOUT THE HOST
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of
social media. Christina is driven by the fact that in today’s world, it doesn’t
matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know
how to use them!
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