Christina has been asked many times if a personal brand is needed. Being asked this can be irritating simply because it isn’t a choice; everyone has their own personal brand. However, the choice you make is whether you are going to leverage it and put the work in to make it work for you.
KEY TAKEAWAYS
For some people having a personal brand works. It can depend a lot on personality and what you are comfortable with sharing and how you share this information.
Something key to keep in mind when working with your personal brand is how you are going to ensure you stay true to yourself and your values when intertwining yourself so much with your business.
Consistency and persistence is key when building your personal brand. Everything you do contributes to the strength and the weight of your personal brand.
BEST MOMENTS
03:07 “We might end up compromising ourselves sometimes”
03:45 “Ultimately you have a personal brand the choice is not whether or not to have one, but whether or not to leverage it”
12:26 “Results from this are not achieved overnight”
VALUABLE RESOURCES
Christina Talks Podcast
https://www.green-umbrella.biz/the-4ps-of-personal-branding/
ABOUT THE HOST
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of
social media. Christina is driven by the fact that in today’s world, it doesn’t
matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know
how to use them!
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