When you are creating a business, people will tell you that you need to think about your ‘mission’, ‘your why’ and your values’. This was trickier for Christina as she came into her business as an employee and then took the business over. Green Umbrella definitely have shared values but they have never been written down so Christina wanted to take some time to share her process in thinking and defining these.
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KEY TAKEAWAYS
If you haven’t taken time to think about your company values and someone asks you the question it can be a little daunting. Take some time and work out a process of defining them as well as figuring out if they are coming across in your messaging; to employees, clients and on social media.
To understand and recognise your values you need to ask yourself a series of questions and be totally honest in your answers.
BEST MOMENTS
03:42: “Sometimes you may feel like your grabbing at buzzwords a little bit”
08:35: “Have you ever talked to someone and though oh wow what they’re doing has such an impact and I want to be part of that”
VALUABLE RESOURCES
Christina Talks Podcast
ABOUT THE HOST
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of
social media. Christina is driven by the fact that in today’s world, it doesn’t
matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know
how to use them!
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