In this episode, Tracey Burnett talks to Andrew Jenkins, CEO of Volterra, discussing the complexities of measuring social media ROI through the three Cs: Community, Content, and Conversion. They explore the importance of authenticity, the role of AI in enhancing creativity, and the significance of personal branding on platforms like LinkedIn. The conversation emphasizes the need for consistency in content creation and the importance of understanding the customer journey to effectively leverage social media for business success.
CHAPTERS
00:00 Introduction to Social Media ROI
09:44 The Importance of Community in Social Media
19:47 Building Trust and Engagement on Social Media
29:57 The Balance of Personal and Professional Content
30:35 The Power of Serendipitous Connections
32:04 Automation vs. Autopilot in AI Usage
34:26 Leveraging AI for Content Creation
39:06 Maximizing LinkedIn Company Pages
45:00 Creating Content Efficiently with Leaders
46:31 Consistency is Key for LinkedIn Success
51:14 Setting Realistic Expectations with Clients
57:02 Essential Tools for Social Media Management
LinkedIn: www.linkedin.com/in/traceyburnett
Website: www.leadstosuccessglobal.com
Got a question? Give me a call: 0044 7877 042 804
Book a call: https://bit.ly/leadstosuccess-book
Email: tracey@leadstosuccessglobal.com
Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales
Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin
Connect with Andrew:https://www.linkedin.com/in/andrewjjenkins/
Buy the Book, Social Media Marketing for Business - https://volterradigital.com/book/
The Low Production High Value Show: https://open.spotify.com/show/38Yn9gdwLtm3jwkLHC1e0a?si=53ae2de85220490b
