On this episode of the Scouting For Growth podcast, Sabine VdL talks to George Morris, a lifelong entrepreneur and business coach who has not only weathered the storms of the entrepreneurial journey but has emerged as a guiding light for others on their path to success.
KEY TAKEAWAYS
- My biggest mistake was abdicating responsibility when I should have delegated responsibility. Towards the later stage of one of my companies I was going through a divorce. I thought that everything was good & didn’t see myself as integral in the company anymore, so I turned everything over to my business development lead & the team while I checked out to deal with my personal problems. About 18 months later I didn’t know what decisions had been made & what direction the company had gone. I couldn’t blame them, I was accountable. I should have taken the time to delegate and clarify all the things that needed to be done and check in on people.
- If I come across an owner or CEO that’s frustrated or overwhelmed, I have them create 3 columns: Love, Loathe, Indifferent. I get them to write down everything about their business into these columns and get them to focus on the ‘indifferent column to figure out how committed they are to do these things to help the organisation and get them to get help for the things they aren’t committed to so they get done.
- Startups tend to want to look for unicorns, the person who is an expert in a particular skillset, hiring for talent rather than fit – the ability to trust or even have conflict with each other. All these talented individuals butt heads, don’t see eye-to-eye, aren’t committed to the same outcomes. For me it’s a bout the team, getting the right people in the right seats and getting things right. This is the first things companies should do.
- I am equally as excited about AI as I am terrified of it. It’s going to impact every single job in the next few years. To what degree, I don’t really know, but if we can get to a point of AGI (artificial general intelligence) that will be game-changing because it will be very human-like. It’s tool that we need to incorporate, bring into our skillset and adapt to it but right now we can’t quite see where it’s going to go, in terms of strategy & how it’s going to impact our companies. But, it would be remiss of us to ignore it.
BEST MOMENTS
‘I go into companies and give them a framework to work with that they adapt & make their own & we build it from there so that they have a system that they can run on.’
‘Richard Branson is very good at figuring out what he’s great at, delegating everything else & letting people do what they can go do, he doesn’t seem like a micro-managing leader.’
‘Make sure you’re developing the rich culture in your team & getting the right ethos in your culture.’
‘I use AI to help teams accelerate different elements within their companies.’
ABOUT THE GUEST
George Morris is a lifelong entrepreneur and business coach, known for his unwavering commitment to helping individuals and organizations reach their full potential. As a single father of two, he embodies dedication and perseverance in both his personal and professional life.
ABOUT THE HOST
Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet.
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