Aliya & Kelly sit down with YouTube strategist Kally Volonaki to explore what it truly takes to build content that connects. Rather than chasing video volume, Kally emphasises being laser-focused on your ideal audience understanding their needs, challenges, and aspirations.
KEY TAKEAWAYS
Quality Over Quantity: Targeted, high-value content beats mass production. Focus on your ideal audience’s needs to build loyalty.
Authenticity & Relatability: Sharing personal stories and struggles helps creators foster trust and meaningful engagement.
Future Pacing & Visualisation: Help your audience imagine their desired success to inspire action and commitment.
Balancing Value & Sales: Deliver insights that demonstrate expertise while confidently positioning your paid offers.
Audience Feedback Matters: Actively listen to comments, questions, and feedback to refine your content and strengthen community ties.
BEST MOMENTS
“You have to be very specific, laser-targeted on who your ideal customers are and really speak to them.” – Kally
“People crave the real stuff, not vulnerability for the sake of vulnerability.” – Kally
“You have to get okay with making more money, with wanting to sell.” – Kally
“When your audience feels seen, heard, and understood, they are more likely to pull out their wallet.” – Kally
EPISODE RESOURCES
https://gr.linkedin.com/in/kallyvolonaki
https://kallyvol.substack.com/
HOST SOCIALS
https://www.linkedin.com/company/women-who-lead-and-sell-consulting
https://womenwholeadandsell.com/
https://www.instagram.com/womenwholeadandsell/
Kelly Quinn
https://www.linkedin.com/in/caremetrics/
Aliya Musa
https://www.linkedin.com/in/aliya-musa-ab209050/
This podcast is brought to you by Disruptive Media n https://disruptivemedia.co.uk/
