For this episode, Yvonne is joined by John Larkin a former poker player, software entrepreneur and marketing professional who is the founder of the premium soap brand - The Black Stuff. John, like Yvonne, has used visualisation, manifestation, and long-term planning to fuel the success of his business.
John is also something of a marketing genius, especially when it comes to leveraging social media for growth. He shares several tips that are amazingly effective for small businesses. This episode is packed with practical, real-world examples and advice.
KEY TAKEAWAYS
No matter what your passion is in life, you'll be able to find a way to monetize it and build it into a business
Every journey is a sequence of steps, and you just have to keep on taking those as little actions.
Pick 3 things to do each day that will move your business forward. When you do that you will be amazed at how fast you grow.
Manifestation keeps you focused and planning for the long-term.
Not being realistic about marketing costs when pricing your product is a big mistake.
Initially, become an expert on one social media channel.
Modern advertising is about stopping the scroll. You have to do something different and stand out from your direct competitors.
Invest in your marketing.
Don´t delay turning your idea into a business. Start small if you need to.
Start by creating free social content so you can learn what stops people from scrolling. Something you can use to build a successful ad.
Use the platform data. It will quickly tell you who your audience actually is. Often, you will be surprised by who your main type of customer is.
To increase the chances of your ads being seen on social use similar language as your bigger competitors.
Companies that offer a subscription-based service are much more valuable than those that sell a one-off product.
Subscriptions also help with cashflow.
BEST MOMENTS
“I´m visualising turning my top line (this year´s revenue) into my bottom line.”
“I am a great believer in ying and yang. If everyone´s doing A you should do B.”
“That's a real manifestation mindset of, like, wanting abundance for everyone.”
“That´s the algorithm … you have to remember that they are going to see your competitor´s ads too.”
EPISODE RESOURCES
https://theblackstuff.com/pages/about-us
VALUABLE RESOURCES
website: pausepenny.com
Instagram: @yvonnetchrakian_manifest @pause.penny
LinkedIn: https://www.linkedin.com/in/yvonne-tchrakian-64257619/
HOST BIO
Yvonne started her career as a corporate lawyer for one of Ireland's top law firms. After the loss of a baby during pregnancy, Yvonne founded Pause. Penny - which was created to inspire people to manifest their dream lives. She is also a mom of four. Yvonne is a serial manifester, manifesting everything from her dream jobs (yes, multiple), her soulmate, dream house and even her twins!
