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Women have always been subject to society’s high beauty standards but the beauty industry has grown far from the traditional narrative. In this episode of the Fire In The Belly Podcast, Mighty Pete talks to Sinead “Minnie” O’Hanlon, the Founder of I AM SOH Cosmetics, about how she helps everyone embrace their creativity and self-expression through cosmetics.
Cosmetics can be temporary, but nothing can beat its long-lasting effect on self-image and self-confidence. There’s no such thing as ‘too much colour’ or ‘too vibrant’. Wear what you know will suit you.
Hear them discuss Minnie’s passion, femininity, how she manages her business (and at the same time be a full-time mum), some childhood stories, and more when you tune in.
KEY TAKEAWAYS
Minnie has always had a passion for make-up. She likes sprucing herself up whenever wherever, because who doesn’t want to be their best selves every day, right? For some, there is a magic that comes with cosmetics. We feel confident and form a positive body image of ourselves.
It wasn’t easy to enter and compete with already-established stores in the beauty industry. But she likes what she’s doing and more so she gets to inform people how they can get more out of the beauty products.
Being hairdressers, barbers, cosmetologists, etc. have been looked down upon as career paths in the past. But, they shouldn’t be. People are realising that these people play an important role in maintaining their well-groomed appearance—that is great capital in achieving success.
Minnie is a go-getter. Though her cosmetic brand, I AM SOH is fairly new, she is already thinking of different ways on how to offer more. Alongside her are her great team and family who have been very supportive.
BEST MOMENTS
“If you want it, work for it.”
“Everyone is unique in their own way.”
“You only know what you know.”
“It was always a big dream to have my own cosmetic brand.”
“It’s important to have a safe network around you.”
VALUABLE RESOURCES
Know more about I AM SOH. Follow them on Facebook: https://www.facebook.com/pages/category/Beauty-Store/I-AM-SOH-103945084484683/

Subscribe to Fire In The Belly Podcast on Apple Podcasts (https://podcasts.apple.com/us/podcast/fire-in-the-belly/id1499375061)!

ABOUT THE HOST
The ‘Mighty Pete Lonton’ from the ‘Mighty 247’ company is your main host of ‘Fire In The Belly’. 
Pete is an Entrepreneur, Mentor, Coach, Property Investor, and father of 3 beautiful girls. Pete’s background is in Project Management and Property, but his true passion is the ‘Fire in The Belly’ project itself. His mission is to help others find their potential and become the mightiest version of themselves. Pete openly talks about losing both of his parents, suffering periods of depression, business downturn and burn-out, and ultimately his years spent not stoking ‘Fire In the Belly’. In 2017, at 37 years of age that changed, and he is now on a journey of learning, growing, accepting, and inspiring others.
Pete can connect with people and intuitively asks questions to reveal a person’s passion and discover how to live their mightiest life. The true power of ‘Fire In The Belly’ is the Q&A’s - Questions and Actions!
The ‘Fire In The Belly’ brand and the programme is rapidly expanding into podcasts, seminars, talks, business workshops, development course, and rapid results mentoring.
CONTACT METHOD
https://www.facebook.com/mightypetelonton/
https://www.linkedin.com/in/peter-lonton-4b83184
https://www.facebook.com/groups/430218374211579/
Support the show: https://www.facebook.com/groups/430218374211579/