Alex is with Hayley Meeks CEO of Gain Momentum. Hayley has over 20-years marketing experience and is the winner of 4 national awards for effective marketing on a small budget within the retail sector. They talk all things marketing in this episode packed with content about the principles of marketing.
Understanding your audience is critical to your success and marketing is about connecting with your customer, knowing who they are, what their needs are and the solution you can effectively offer.
There is no better time than now to be marketing your business and Hayley shares some great advice on how market effectively, consistently, stay true to your values and build your brand.
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KEY TAKEAWAYS
Marketing is taking the right product or service to the right people with the right message through the right channel at the right time.
Knowing who you are talking to, the pinch points and what you can do for them is key.
You need to know your customer and what you can do for them.
Understanding your audience is critical to your success.
This is a perfect time to build your brand and provide great content across your social media platforms.
There is no one like you so it’s vital to recognise the value you can bring and how you can serve your audience.
For many of us, our brands are about us but actually it should be about your customers, imagine being your customer and step into their shoes.
Everything people see and hear about you should be consistent. It’s vital to be consistent both when you are being watched and when you are not. Brand is an intrinsic part of your business.
Success is about being true to who you are and building your drive.
As a smaller brand, you can pivot and adapt more easily than a larger brand.
If you are focused on a niche and building a particular following you can quickly achieve and extend reach.
The principles of marketing remain the same across any sector it’s about understanding your customer and what they need.
BEST MOMENTS
‘We are all 2 or 3 steps ahead of someone else so we can add value to those behind us on the journey’
‘Consistency and being congruent with your values is the best way forward’
‘You need to know your customer avatar and what you can do for them’
VALUABLE RESOURCES
Business, Wealth and Mindset podcast series
Gain Momentum Marketing
ABOUT THE GUEST
Hayley owns and runs Gain Momentum a full-service marketing agency that helps clients’ move their brand, business and people forward – without the big agency price tag.
They specialise in helping businesses of all sizes, that are ethical and are looking to grow and develop.
Hayley’s core skills include strategic thinking, employee engagement and business training, branding and creative development, research, campaign planning and execution, digital marketing, employee engagement, educational marketing, project management and charity communications.
CONTACT METHOD
T: 01920 481096/ 07841 054167
Hayley@gainmomentum.marketing
ABOUT THE HOST
Alex is a prize-winning chartered accountant with experience in financial markets from trading finance, capital hedging, structural foreign exchange and interest rates to operational risk from the world’s top financial and advisory institutions including Deloitte, RBS and JPMorgan Chase
Alex has been involved in property development programmes across different types since 2008, building and managing a portfolio that includes standard buy-to-lets, student accommodation and other houses in multiple occupancy (HMOs).
He specialises in raising finance, providing potential investors, investors and joint venture partners with ad hoc (to their specific requirements), hands-free and hassle-free property investments solutions as well as coaching and mentoring
Alex aspires to share business and financial knowledge with upcoming entrepreneurs and experienced business minds to learn and master the concepts and mindsets required to succeed, stand-out, have the edge and make a difference.
Alex is also a keen traveller, cyclist and photographer.
CONTACT METHOD
Facebook
https://www.facebook.com/alexsapalaofficial/
Twitter - @alex_sapala
https://twitter.com/alex_sapala
You Tube
https://www.youtube.com/channel/UCgZ1DCPGAu5c2yhOkfGZRSQ
