Barbie has grossed $1billion dollars in the last 17 days
Unless you’ve been living under a rock you’ll would’ve seen the marketing efforts from pink wrapped houses in the hollywood hills to clothing collaborations with Primark
But as a small business or a start up you won’t have the same kind of budgets to promote your brand or your launch.
But what can you do.
Today I’m joined by Steven Moffat of organic publicity who played a part in the UK launch of Barbie and he is going to share his top tips on what marketing you can do when you are launching and how to really connect and create experiences for your target market.
KEY TAKEAWAYS
Establish your elevator pitch that connects with your audience.
Engage people's imaginations: Find creative ways to capture the attention of your target audience, even on a limited budget.
Persistence is key: Stay motivated and continue promoting your product or service, even if the initial results are slow. Building momentum and generating buzz are crucial for success.
Provide continuous updates: Keep the conversation and interest going by providing information about upcoming episodes or releases. This helps maintain engagement with your audience.
Target the right audience: It's important to target your marketing efforts to the specific audience that is most likely to be interested in your product or service. Avoid a one-size-fits-all approach and tailor your content to the right market segment.
Branding and storytelling: Create a narrative arc and find creative ways to communicate your message. Focus on branding elements that tie back to your elevator pitch and make your product easily identifiable. Tell the story of your product or service in an emotionally connecting way to build brand awareness.
Provide value to customers: Instead of just selling to them, focus on providing value and benefits to your customers. User-generated content that is emotionally driven can be more effective in marketing than brand claims.
Think creatively: Even if your product or service seems dry or straightforward, there is always a creative way to represent and communicate it. Use techniques like the "apple test" and the "keyhole test" to uncover emotional layers and hidden meanings behind your product.
Have a global mindset: Consider how your product or business can be positioned in the market on a global scale, even if you don't have an international marketing team. Think about how to make the overall view of your product or business specific to certain key targets or markets.
Overall, the key is to engage people's imaginations, stay persistent, target the right audience, tell a compelling story, provide value, think creatively, and have a global mindset in your launch strategy.
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