7 Fundamentals to Creating an Irresistible Membership for Recurring Income
Sue explores the topic of creating recurring revenue through memberships. She shares her insights and principles for building successful membership programs, drawing from her own experiences and expensive coaching.
The episode covers various types of memberships, such as subscription boxes and online platforms like Netflix, and emphasises the importance of simplification, gamification, and progress tracking in keeping members engaged. Sue also discusses the value of changing things up, offering different tiers of membership, and fostering a strong community within the membership.
KEY TAKEAWAYS
Simplification is key: Memberships that overwhelm or have too much content often lead to cancellations. Keep it simple and focus on providing value that simplifies your members' lives.
Gamification and progress: Incorporate elements of gamification to keep members engaged and motivated. Show their progress and offer rewards to encourage continued participation.
Less is more: Avoid overwhelming your members with too much content. Focus on quality over quantity and ensure that they feel they are consuming and benefiting from what you offer.
Change it up: Keep your membership fresh and exciting by adding new elements, challenges, occasions, or events. This helps prevent boredom and keeps members engaged and motivated.
Tiers and choice: Consider offering different membership tiers to give members a sense of choice and customisation. This allows them to select the level of access and benefits that best suit their needs and preferences.
BEST MOMENTS
"Because isn't that the ultimate time, location and financial freedom?"
"Let's just learn the real top principles that work in this session."
"What problem are you solving? How are you simplifying people's lives or making them progress towards a goal quicker and more easily than they would do on their own?"
"If I can see the benefit of doing it, I'll stick with you."
"Less is more. Make them feel like they're engaging in it, they're using it, they're making progress, and it's fun."
VALUABLE RESOURCES
Get the Downloadable Worksheet 7 Keys to an Irresistible Membership
https://sueparker.io/7-keys-to-create-an-irresistible-membership/
Download my FREE guide on how to become a lifestyle entrepreneur
https://sueparker.io/how-to-start-lifestyle-business-lm
Visit my website https://sueparker.io
Be part of my community https://sue.team/
Follow me on Instagram or TikTok @Iamsueparker
sue@sueparker.io
I’m a successful career mum turned entrepreneur (soon to be author..) and speaker.
I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled.
I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone.
I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.
