Sue delves into the different ways speakers can monetise their speaking engagements, including selling from the stage, paying for self-promotion, and corporate speaking opportunities.
Sue also discusses the potential for speaking at universities, colleges, and schools to educate and build credibility, emphasising the importance of knowing your audience and having a clear funnel for further engagement beyond the speaking event.
KEY TAKEAWAYS
Monetising public speaking by methods including selling from the stage, paying for self-promotion, and corporate speaking engagements.
Headline speakers draw in the audience: Names such as Lewis Howes and Mel Robbins, command a significant portion of the event budget and are paid for their keynote speeches.
One way to monetise public speaking is by selling products or services during the speaking engagement. This could include high-ticket programs, digital courses, or other offerings.
Another option for monetising public speaking is by paying for the privilege of speaking at an event. This can be seen as an advertisement or promotional opportunity, allowing the speaker to showcase their expertise and attract new followers or customers.
BEST MOMENTS
"The headline speaker like Lewis Howes, like Mel Robbins, like Gary Vee who command most of the budget."
"You're not getting paid for the speaking, it's just an opportunity for you to sell your services or products."
"If you're speaking to like a head of department usually like a head of HR or something, they've got a discretionary amount that they will be able to sign off on without seeking further director approval or even CEO approval."
"If you in your industry are up to date, you can offer an immense amount of value to any program of study at a university, college or school."
VALUABLE RESOURCES
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sue@sueparker.io
I’m a successful career mum turned entrepreneur (soon to be author..) and speaker.
I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled.
I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone.
I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.
