This week’s episode sees Rob and Matt providing twelve tried and tested methods to obtain more direct-to-vendor leads. The more leads you have, the more access you have to prospective deals.
From leafleting to letting agents, The Property Nomads have employed numerous strategies over the years. Today, they will share their top tips with you!
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KEY TAKEAWAYS
Leafleting – By focusing on a specific area that you are interested in, you can specifically target and attract leads. It is also important to monitor your progress and success as and when it happens. Remember, if you don’t have the time to do it yourself, you can always hire someone to do it for you!
Bandit Boards and Road Signs - Make sure you check with your local council on the rules surrounding this. Be creative! Even the height of a sign can make all the difference in the world.
Lettings Agents - Build a good relationship with lettings agents, and if they spy potential leads or clients who are discussing offloading their portfolios, they’ll pass them along to you. Consistency is key.
Car Logos and Trailers - Car logos are memorable, and the more you drive, the more access you have to reaching a larger area.
Social Media – Social media channels collect specific data which can allow you to gain an overview of a person’s life story. Utilise this information to target specific demographics and reach potential clients in a far more cost-effective way.
Website - Treat your website as your online business card, but with benefits. Include a form on your site that’ll allow people to register their interest in selling which can open up another avenue for finding leads.
Direct-to-Vendor Letters - These are very effective, but should be used with caution. Approaching a potential lead unsolicited goes against the Land Registry and GDPR regulations, so you must make sure that these are not addressed directly to an individual but to address it to ‘The Owner/Occupier’.
Word of Mouth - Get out there and tell everyone. Get the word out and eventually, you’ll be recognised as an expert in your field. Be enthusiastic about what you say.
Networking - Not only does this generate leads, but also potentially increases your power team. It can also allow you to meet investors or prospective portfolio owners.
Branded Clothing - Wearing your logo can add a level of authenticity to your business. It also sparks interest, and you never know where a conversation may lead.
Radio Advertising - You’ll be surprised at how many people you can reach through your local radio station. In terms of cost, it may be far more reasonable than you think.
Newspaper Advertising – Fewer people are reading newspapers, but it remains a strong marketing strategy with the older generation. This demographic is definitely worth appealing to, as they often have properties to sell of offer.
BEST MOMENTS
‘It’s all about consistency’
‘If you can build rapport with lettings agents, you’ll never know what’s going to pop on their doorstep’
‘Keep everything interlinked’
‘You’re a marketing machine!’
‘You never know where a conversation will lead’
VALUABLE RESOURCES
The Property Nomads Website
The Property Nomads Podcast – iTunes
The Property Nomads - Stitcher
Buy To Let: How To Get Started – By Rob Smallbone (Amazon)
ABOUT THE HOST
Rob Smallbone, Rachael Taylor and Matt McSherry, the hosts of The Property Nomads Podcast, are on a global mission to guide your success. Success can happen in many ways, shapes and forms. Think about what success means to you. More properties? More clients? Financial freedom? Time freedom?
Rob, Rachael & Matt want to make a huge difference to people around the world. They are here to guide your success in property, business and life and to inspire you to achieve your goals, dreams and visions. They’ve travelled, explored, and invested. And they’re not planning on stopping these activities anytime soon.
Buckle up, sit tight and enjoy the ride that is life.
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uk property, Investment, Property, Rent, Buy to let, Investing for beginners, Money, Tax, Renting, Landlords, strategies, invest, housing, properties, portfolio, estate agents, lettings, letting, business: https://patreon.com/tpnpodcast
