In this episode of Creator Ave, we discuss the importance of brand credibility and how it can be built through attention-grabbing techniques and high-quality visuals.
Key Takeaways:
Brand credibility is the believability of the product information contained in a brand, and it can be enhanced by applying the same principles that make people attracted to a brand.
To capture the attention of the audience, brands need to pay attention to call to actions, words, content, colors, and wordplay, and break down their actions three times a day to identify what motivates them.
Reverse engineering one's own actions, being transparent about one's journey, and maintaining professionalism and attention to detail can increase brand credibility.
High-quality visuals are necessary to convey that the brand has it together, which leads to better engagement and more sales.
A combination of organic and high-quality content is necessary to build relationships and create a sense of connection with the audience. Brands can incorporate culturally relevant sounds, moments, and people in their marketing to show that they understand the audience.
Brands need to be mindful of who they are working with and what they are promoting to ensure their reputation is not tarnished when using influencers.
