Gabi Lewis, Co-Founder, The Magic Spoon
In this yummy episode, Gabi Lewis, Co-Founder of The Magic Spoon, sits down with Nathan Chan to discuss his journey from founding the revolutionary EXO protein snack made from crickets, to dominating the $40billion a year cereal industry.
Listen in as Lewis reveals how he managed to get Tim Ferris and Nas as angel-investors onboard for EXO snacks, his journey into the competitive world of cereal, and how Magic Spoon continues to stay ahead of the competition.
In this deep-dive interview, you’ll find out why Lewis swears by agencies, the opportunities in influencer marketing, and why product-fit is an absolute essential for any founder.
Lewis’ incredible journey from crickets to cereal is a not-to-be-missed lesson in entrepreneurship and the importance of saying “no”. Key Takeaways
How Lewis started Exo Protein, selling cricket protein bars
Recognizing the paleo food trend and targeting that market
How Lewis got angel investors such as Tim Ferris and Nas
His decision to sell the company and launch Magic Spoon cereal
Why Magic Spoon is a direct-to-consumer product and the advantages of ecommerce
The successful launch of Magic Spoon and the power of influencers
Why product-market fit is the most important aspect of launching a business
How Magic Spoon was affected by Covid and the evolution of hiring and scaling
The decision to not sell Magic Spoon on Amazon, and the power of customer-brand loyalty
Why Lewis believes that a high-quality product is the most important aspect of any business
Lewis’ advice to others that as a founder, you should never be distracted, and why your job is to say “no”
