In this episode of Front Cover: A Rough Notes Podcast on the Agency Intelligence Podcast Network, Jason Cass sits down with Brett Merrill, CEO of Merrill Insurance, the agency featured on the November 2025 front cover of Rough Notes Magazine.
Key Topics:
The honor of Merrill Insurance being featured on Rough Notes Magazine
Carrying forward a century-old family agency and honoring his father’s legacy
Building an agency culture rooted in relationships and community impact
The power of mentorship and lessons from Brett’s mentor, Ken Hoffman
What Brett’s battle with cancer taught him about leadership and team resilience
Investing in people and creating internal missions that strengthen culture
Generational differences in values and how they shape modern agency leadership
The importance of executing ideas and empowering others to lead
Redefining marketing through personal connection rather than budget size
Why focusing on people first is the ultimate growth strategy for any agency
Reach out to:
Brett Merrill
Jason Cass
Visit Website:
Merrill Insurance
Rough Notes Magazine
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