Utilizing Customer Experience as a Sales Tool
Shep Hyken interviews Paul Reilly, a professional speaker, sales trainer, and author of Selling Through Tough Times. They discuss how brands can provide value to their customers during uncertain times.
Top Takeaways:
· When you create good experiences, especially during tough times, you are providing value beyond the product that you are selling.
· Certainty and stability are important to your customers. This should be seen in your brand's messaging and felt in your customer's experience.
· During times of uncertainty, customers want consistent and predictable experiences that meet their standards.
· Companies have the opportunity to enhance their overall customer experience during tough times. Ask your customers the question, "What's missing from our current solution?"
· Every person in an organization should be asking themselves, "What else can I do for the customer?"
Quotes:
"The best sales tool you can have is a great customer experience."
About:
Paul Reilly is a professional speaker, sales trainer, and author. He coauthored Value-Added Selling, fourth edition, and authored Selling Through Tough Times. Reilly also hosts The Q and A Sales Podcast, where he answers the most pressing questions facing today’s sales professional.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
Learn more about your ad choices. Visit megaphone.fm/adchoices
