In his book Big Social Mobile, author David Giannetto explains to Best Seller TV host Taryn Winter Brill the three initiatives that companies are spending money on right now, but ironically, are still struggling with trying to get it right. The three initiatives are: big data, social media, and mobile technology. Companies are investing significantly in these three initiatives more than ever, but have yet to see a definite ROI, despite the investment.
Learn more about your ad choices. Visit megaphone.fm/adchoices
