Jason Forrest, author of Leadership Sales Coaching: Transforming from Manager to Coach, compares sales professionals to athletes in the sense that they want to be coached like an athlete, rather than managed like an employee. He also highlights the difference between being a manager and being a coach, stating that a manager makes peoples’ lives easier, while coaches make people better. Forrest is also a big believer in unleashing profits through people. The book, field-tested and shown to reduce turnovers and increase sales, is aimed at those wanting to become the best sales coaches possible, interested in pushing less new ideas onto their staff and more pulling the greatness from within them.
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