Darrell Amy, author of Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth discusses his first book as a result of 25 years working with different types of companies and organizations – from Fortune 500 to small-to-mid sized business. He says that most of these businesses have one thing in common, which is to grow revenue, but most are struggling.
Often sales and marketing act separately with marketing thinking that sales needs to get them more leads and sales thinking marketing is out of touch. Amy also realized that the key issue, the solution, doesn’t begin with sales or marketing, it begins with zooming out and looking at the end goal that everyone wants – revenue growth. In the book, he highlights two key aspects: 1) the client experience; which begins with the experience the prospect has from the time they encounter you to the time they become a client; and 2) what the experience is from when they become a client through the entire relationship with the organization.
Amy says that most sales and marketing books present only pieces of the picture. His goal with this book was to create something that would zoom out and look at the bigger picture in order to achieve the ultimate goal because people don’t just buy products, they buy outcomes.
Watch the complete episode here: https://c-suitenetwork.com/tv/video/10892/
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