Evan Sanchez, author of Sell Like A Champ: Mindsets, Toolsets, and Skillsets for Peak Performance in Sales talks about the transformation from becoming a professional athlete to a corporate athlete. Sanchez believes that applying the pro athlete mentality into the sales process allows people to transfer their skills into another arena. Life is about pivoting into the next level of performance and Sanchez says you have to elevate your thinking in order to elevate your business. He adds that you have to “stack different mentalities in order to start adopting different mindsets.” In the book, Sanchez details the differences between selling like a champ, being a contender, and selling like a chump.
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