Jeffrey Hayzlett, author of The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures, looks to highlight all of the good things businesses are doing to create a culture that’s based on great mission and vision statements and deeply ingrained values while helping the world be a better place and still increasing their profit margins. He says this, his fourth book, is the most important book he’s written as he believes America, and the world, are at a crossroads – economically and with leadership. The book hopes to change the negative perception many people have of businesses and bring back the focus to company values rather than just operational excellence.
The book is for everyone in the organization, not just for CEOs. While CEOs need to be cognizant, as the company leaders, you want everyone to have the same values, know how the company is run and where they are going. Hayzlett adds, “If you’re leading your organization beyond where they want to go and leading them to greatness, then you’re without question a hero and, without question, a leader.”
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