Nelson Griswold, author of Breaking Through the Status Quo: How Innovative Companies are Changing the Benefits Game to Help Their Employees and Boost Their Bottom Line tackles a very timely topic: healthcare costs. Griswold argues that “healthcare has become the second or third largest P&L line item, for every company in America.” He states that the problem lies with insurance companies telling CEOs, CFOs and other decision-makers they have no control over the cost of insurance. This is the biggest mistake companies are making – they have adopted that mentality for so long but the tide is slowly turning with the rise of Next Gen Benefits Advisors. These advisors are the allies that companies need in order to help them gain anywhere between twenty and sixty percent back into their bottom lines and lower their costs of healthcare. Griswold says that a “benefits revolution” is going on right now and these Next Gen advisors are saying “no more.” This book is mainly for c-suite leaders who have been told by insurance companies they have no control over healthcare costs, something Griswold refers to as “healthcare’s big lie.”
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