Chad Burmeister, author of AI for Sales: How Artificial Intelligence is Changing Sales has dedicated his life to innovating the sales industry and getting it to the next level. He is bringing best practices and incorporating the use of AI tools for sales professionals. AI creates many improvements to the sales process that everyone in the industry should be aware of; for example, it can help analyze big data so sales professionals can focus on their best prospects and how to better sell to them.
Burmeister says his goal is to bring technology to market to ensure companies and sales leaders understand how to leverage it. He believes how much you sell is how much frequency you do and how good you are at it. He adds that he preaches “revenue equals frequency times competency” to entry-level sales professionals and asks them, “get the ‘f’ up,” – meaning the frequency. With AI automating many human tasks, it’s understandable sales professionals are feeling apprehensive about the technology. In order to stay industry relevant, Burmeister says, “make sure that your day job isn’t just pushing blast emails” because even with automation, computers will never have enough input to make the right decisions.
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