David Newman, author of Do It! Speaking: 77 Instant Action Ideas to Market, Monetize, and Maximize Your Expertise, wrote the book because speaking is the ultimate marketing strategy, the ultimate leadership brand builder, and the ultimate sales tool. The book takes a deeper dive on how to use speaking to build your c-suite leadership, platform or build your sales stamina to increase revenue.
Newman says that one of the most powerful words in marketing is “decide” – decide who you are and who you’re not; decide who you’re for and who you’re not for. Experts today who win more business, he adds, “are the experts that win attention. One of the best ways to get attention is having an executive speaking strategy.” Newman also has the following advice for those wanting to build their speaking presence, “Figure out where are your folks already meeting so that you can fish where the fish are.”
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