The term premium has shifted a lot over the years. In regards of whiskey, just a few short years ago, that term was defined as any bottle over $50. I think we can all agree that $50 seems to an entrypoint into the mid-tier these days. In this episode, Fred, Ryan and myself, we talk about what we believe to be premium with how the market and economic conditions can effect the prices of your bottles.
Show Notes:
00:00-The Evolution of Premium Whiskey
05:54-Defining Premium: Price, Age, and Quality
11:59-Market Dynamics: The Role of Distillers and Brands
17:45-Consumer Perception: What Makes Whiskey Premium?
24:05-The Impact of Packaging and Marketing on Premium Status
30:08-Future Trends in the Premium Whiskey Market
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