Brand isn't just about design and marketing. At its core, it's about the values and principles that a company stands for. Creating a culture of care in which people feel appreciated and valued brings exceptional results.
In today’s episode, Tommy talks with Dr. Lucas Bryant, Plastic Surgeon at Refine Facial Plastic Surgery and Aesthetics, a boutique facial plastic surgery practice that specializes exclusively in plastic surgery of the face and neck, as well as nonsurgical treatments.
Lucas is a double board-certified and fellowship-trained facial plastic surgeon who believes in using honesty and excellence in order to achieve beautiful results. Patient safety and philanthropy are the cornerstone values of his practice. Lucas commits a portion of his practice to volunteering his time on surgical mission trips, helping children and adults with limited medical and financial resources.
Lucas talks with Tommy about how social media has changed the way surgeons find patients, how he developed an amazing team where patients not only rave about him but also his teammates, and the strategy he uses to build a brand based on caring for people and delivering outstanding results.
Key Takeaways
[03:04] - What inspired Lucas to pursue medicine.
[06:49] - A playbook that brings a new perspective to medical practice.
[10:03] - How social media has changed the way surgeons find patients.
[12:34] - Lucas’ thought process on asking for a patient testimonial.
[19:49] - How Lucas developed an amazing team where patients not only rave about him but also his teammates.
[25:13] - What the future holds for Lucas’ practice.
[30:20] - How Lucas uses his skills for the greater good.
[34:31] - What Lucas has to say about a career in medicine.
Quotes
[26:39] - "I'm not going to grow just to grow because you can't just hire extra people to get bigger at the cost of the practice mission. We are super slow to bring people on because our main focus is providing that unified vision of excellence and honesty in everything we do." - Dr. Lucas Bryant
[29:31] - "If you just focus on being the best, I think people appreciate that. And it's a struggle. It's certainly not the easy road, but I think there's an aspect of survivability to a practice that exudes excellence and provides the best care possible." - Dr. Lucas Bryant
Links
Dr. Lucas Bryant on Instagram
University of Minnesota Twin Cities
Brent Beshore
Refine Facial Plastic Surgery and Aesthetics
Connect with our hosts
Mammoth
Tommy on LinkedIn
Subscribe and stay in touch
Apple Podcasts
Spotify
Google Podcasts
Learn more about Mammoth Scientific's Health & Tech Fund 1
When you move beyond the point of making sure your retirement goals are on track, your investment opportunities are wider than just publicly traded funds. Step into the world of investing in venture capital by learning more about Mammoth Scientific's Health & Tech Fund 1. Curated by some of the leading medical and fintech experts, Mammoth's Fund 1 is paving the way for health science and tech innovation. If you're interested in helping patient care, provider insight, and instrumentation go beyond possibility and into reality, check it out today at Mammoth.vc. Visit Mammoth.vc today!
