There is an old saying that goes, "if you don't know where you're going, any road will take you there." This is certainly true when it comes to creating a life plan. Without a sense of purpose, it can be difficult to stay motivated and focused on what really matters. How can individuals and businesses discover their purpose and define a strategy?
In today’s episode, Tommy talks with Jason Baker, a former American football punter who now co-owns Paterson, an organization that helps individuals and organizations be very intentional about their strategy and performance.
Having spent 11 years in the NFL, Jason has now taken the precision and discipline needed to be an elite punter into building Paterson. He is the third-generation steward of the company founded by Tom Paterson. Jason is committed to continuing Tom’s legacy and is dedicated to guiding organizations and individuals from where they are to where they want to be.
Jason talks with Tommy about how he gained clarity about his future after the NFL, what inspired the founding of Paterson, and how the company helps organizations develop their strategic plans.
Key Takeaways
[02:19] - Jason's journey into the world of football.
[08:38] - What made Jason leave the NFL.
[11:35] - How he gained clarity about his future after the NFL.
[14:32] - The man behind the creation of Paterson.
[19:03] - LifePlan's concept and how it works.
[21:48] - The four most powerful questions you can ever ask yourself.
[27:00] - How Paterson StratOp helps organizations develop their strategic plans.
[30:09] - What wins look like for organizations that have gone through Paterson's StratOp process.
[32:41] - Jason's favorite story about how Paterson's strategic planning process got results for nonprofits.
Quotes
[23:29] - "When you don't have clarity, you generally end up with paralysis. You're frozen. Imagine if you're on a road trip and you pull up to a T-intersection, you don't know whether to go right or left. Most people don't just turn right or left. They sit there for a second, hoping for another data point that gives them clarity." - Jason Baker
[31:23] - "What we learned during COVID is that a lot of companies had to contract. And leveraging the same system allowed them to prune very intelligently so that when they got to the next season their businesses were set to grow in the way they needed to grow." - Jason Baker
Links
Jason Baker
The University of Iowa
Carolina Panthers
Paterson Center
Paterson LifePlan
Tom Paterson
Tom Brady
Peter Drucker
Roy Disney
Walt Disney
The Walt Disney Company
Space Mountain
Burt Baskin
Baskin-Robbins
Ronald Raegan
Connect with our hosts
Mammoth
Tommy on LinkedIn
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