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What's the difference between tactics and strategies?
In business, we often hear about tactics and strategies. But how do we know about their differences or maybe use them interchangeably? Tactics are specific actions that we take to achieve a goal, while strategies are the long-term plans that we put in place to achieve those goals. As business owners, we face challenges and struggles in so many different ways. We keep striving and finding ways just to go on. Despite the challenges, we make a difference and apply our own tactics to reach our goals.
Ken Cook has successfully grown his company from a one-man operation to a small agency employing a variety of talented workers that continually contribute to its success. In 2018, The Prepared Group was voted the #1 fastest growing company in their region. The Prepared Group was created, shifting the focus from tactical agency services to a comprehensive marketing strategy consulting process.
In this week's episode of Charged Up Studio, Ken shares his knowledge about what lessons he learned early on in his journey as a small business owner. He talks about working with other business owners and implementing new initiatives to help them succeed.

https://thepreparedgroup.com/
503-300-5999
ken@thepreparedgroup.com
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