“We don’t buy products because of what they do. We buy them because of what they mean.”
Our guest this week on Charged Up Studio literally wrote the book on understanding consumers and their buying habits. Michael Solomon is an Author, Scholar, and Public Speaker. He advises global clients in leading industries such as apparel and footwear for well-known brands like Calvin Klein, Levi Strauss, Under Armour, Timberland, eBay, Philadelphia Eagles, DuPont and many, many more on marketing strategies to make them more consumer centric. Today, we discuss his book “The New Chameleons: How To Connect With Consumer Who Defy Categorization.” A thought leader in marketing and advertising, Michael reveals cutting-edge trends in advertising and marketing, branding, consumer behavior, and social media. He creates a visual excursion into the minds of consumers and what influences them to buy.
MichaelSolomon.com
Michael@MichaelSolomon.com
https://www.linkedin.com/in/michaelsolomon/
@DannaOlivo @marketatomy @michaelsolomon #consumerbehavior #TheNewCameleons #buyingbehavior #marketing #consumers
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