"Episode" 50 of our week-daily virtual coffee, which takes place in Alpha Collective's discord server: discord.gg/alphacollective from 8-9am EST. It's free and open to anyone from anywhere in the world.
Best way to celebrate 50 podcasts is with a Bud Light. Or is it? In this café chat, we discuss the Bud Light – Dylan Mulvaney controversy with hat tips to Anheuser-Busch CEO Brendan Whitworth, Kid Rock, Megyn Marie Kelly and Clydesdales.
To note:
1. Chat from today's episode can be found in cafe-chat channel in the discord and contains very links discussed
2. We are going to move to awarding 100 “regular” roles to the first 100 people who regularly attend our live virtual coffees. Thereafter, it’ll be for entry level and full pass holder members only. Don’t worry, you got this!
Show notes based on our discussion (as per Otter.ai's beta tool):
What would you do in this situation? 5:22
Bud Light’s marketing vice president, Alissa Heinerscheid 12:04
Megyn Kelly vitriol. 18:14
The media jumping on the brand wagon. 21:35
Did you plan for the backlash? 25:46
Anheuser Busch CEO’s apology. 30:59
The Clydesdales: A beer rooted in the heart of America. 37:03
Responding to the controversy. 41:47
Brands need a point of view. 46:46
Why social media can play such an amazing role 51:04
About Alpha Collective:
Alpha Collective is a premium community built around Content, Collaboration and Community that helps its members partner and win at the "Business of Web3."
Benefits of full membership includes: access to 52 Alpha Talks across 52 consecutive weeks (see list of Speakers on alphacollective.xyz), IRL events, Masterminds, Workshops, Networking opportunities and the ability join the Collective Cafe stage at any time and/or start your own coffee. Find out more and mint your pass at alphacollective.xyz or mint.alphacollective.xyz (limited edition First Customer Passes are still available)
There is also an entry level pass, with limited access, which you can purchase for around $5: https://opensea.io/collection/alphacollectiveentry
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