What does it really take to lead lasting change inside an organization—and why does getting it wrong cost millions?
Lyon Kassab, Managing General Partner at BoCG Ventures, joins Felicia Shakiba to break down the real mechanics of organizational change management—and why the absence of it quietly erodes value. Drawing on deep operating and investing experience, Lyon explains where transformations fail, how middle managers absorb invisible pressure, and why trust and transparency are non-negotiable during change.
This episode explores how leadership discipline, rigorous decision making, and clear C-suite strategy separate performative change from lasting transformation. Lyon shares how to measure what actually matters, align incentives, and avoid culture drift—while using business process automation and digital transformation to support execution, not overwhelm teams. Leaders will gain practical insight into turning change into sustained value creation instead of sunk cost.
Chapters
00:00 Introduction to Lyon and His Background
01:10 Leading Sustainable Transformation
05:39 The Role of Middle Management in Change
11:20 Addressing Resistance and Building Trust
14:29 Co-Creating a Shared Vision
19:20 Utilizing Metrics for Accountability
25:12 The Importance of Culture in Organizations
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