What makes a great mobile app stand out from the majority that
never get used? Today we share some of our favorites and what makes
them home screen essentials.
The magic of our favorite apps
Companies are quickly bridging the cross-channel gaps to deliver
enhanced experiences through mobile technology. From apps like
TripIt that help organize travel details to retail apps that use
geolocation to help customers find the products you need most, Adam
and Jeannie talk about their own favorite apps.
Both having extensive backgrounds in customer-focused practices,
an app has to be really great to stand out to customer experience
pros like our hosts!
After all, only 16% of mobile apps get used more than
once!
And why do most of them fail?
Many companies create apps simply because someone in a high
place has set a goal to have one. And while there are a number of
reasons an app might fail, it’s often because they are created
without considering the goals of the actual user.
So do your customers need an app? Before you jump in
and design a mobile experience, Adam and Jeannie share the secret
sauce behind some great apps that truly drive loyalty through
improved experiences.
Related Content
Customers That Stick® post,
Interview: GetApp’s Top 25 Customer Service Apps
360Connext post, 5 Mobile
Personalization Tweaks to Keep Customers On Track
Episode 098:
Brian Solis, Where Business Meets Design
Episode 006:
Mobile Customer Experience, Tabitha Dunn, and Sephora’s Mobile
Integration
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