Ocean Diver and Content Creator Shane Brown (@shangerdanger) the self-titled ‘CEO of the Ocean’ with over 20 million followers across platforms, joins Creator: The Podcast to discuss his evolution from amateur GoPro enthusiast to ocean content phenomenon. In this episode, Shane shares the exact moment his content strategy clicked, including how finding a phone underwater and creating a multi-part story became the blueprint for his viral success. Host Ross Borden explores Shane's savvy cross-platform approach, diving into his content experimentation process, and the challenges of finding brand partnerships as an environmentally-conscious creator. Shane candidly discusses the financial reality of creator life, admitting that "most creators are always fighting" regardless of follower count. Whether you're an aspiring content creator or simply enjoy ocean adventures, this conversation delivers valuable perspective on building a sustainable career by following your passions while continually adapting to platform changes.
To learn more about CREATOR: The Podcast, visit creatorthepodcast.com
00:00 - Introduction to Shane Brown
02:19 - Origin story: How Shane got started with GoPro content
03:10 - Beginning of Shane's content journey (2013-2014)
03:32 - Evolution of Shane's diving videos and trash collection
04:19 - First viral TikTok success: Finding a phone underwater
05:30 - The strategic "cliffhanger" approach that drove traffic
06:26 - Changing trends in social media content strategies
07:26 - Early YouTube struggles: 10,000 subscribers after six years
08:32 - The role of TikTok in growing Shane's YouTube audience
09:40 - Cross-platform strategy with identical content
10:43 - Breakdown of Shane's most viral video: Diver Cracks Egg at 45 feet
12:26 - YouTube monetization versus brand partnerships
14:18 - Challenges of brand deals for an environmental creator
15:57 - Financial reality of being a full-time creator
17:20 - TikTok monetization and adapting to platform changes
18:35 - Recent success with longer-form content
20:00 - Future plans: Incorporating family content with his daughter
22:16 - Shane's three countries he'd choose to visit forever
23:22 - Partnership with GoPro and life achievement
24:46 - Conclusion
